Hispanic
Outreach Radio Campaign
The
TBA board of directors recently authorized expenditures for a Hispanic
outreach radio campaign designed to inform the Hispanic population,
specifically the “unbanked,” on the benefits of banking
in the United States. The campaign features three 60-second radio spots
with focus on the benefits of a checking account, retirement planning,
and home loans.
The ads will begin running on Hispanic radio stations in Nashville,
Knoxville, Memphis, and Chattanooga on Monday, January 22. The ads will
also air during the weeks of January 22, February 5, and February 19.
For your information, below are the English versions of the three Hispanic
radio spots, along with the ad schedules for each respective market.
These
radio ads can be customized and used in your existing radio ad campaign
by adding your bank’s name to the end of the spots. For information
on how you can use these ads in your local market, please call Jennifer
Poston at (615) 259-4000. The actual Hispanic ads can be downloaded
below.
We are
pleased to conduct this important campaign on behalf of the Tennessee
banking industry. Best wishes for a successful 2007.
For
more information contact:
Brad
Barrett
President
Tennessee Bankers Association
800/964-5525
bbarrett@tnbankers.org
Jennifer
Poston
McNeely Pigott & Fox
615/259-4000
jposton@mpf.com
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