Tennessee Bankers

Preparing for the Great Unknown - How the Changing Economic Landscape Affects Deposit Sensitivities and Liquidity Levels

January 11: Online

Program Speaker:

Joe Kennerson, Managing Director

We are in the midst of a rising rate environment given the Fed hikes since year-end of 2015. While we may be out of practice (or even lack any real experience) in dealing with rising rates, we can rest assured that there is some shift of our deposit base—but when, how much, and what will ultimately cause it, remains uncertain.

Understanding the stability of your deposit base is the key determining factor in your ability to manage your funding costs and borrowings—all of which impact your liquidity position. As rates begin to rise for the first time in a decade, your deposit base and liquidity management are intertwined as never before. Deposit stability impacts your liquidity as rates rise, yet your available funding sources also dictate how you manage your deposit pricing and product strategy.

In this 60-minute webinar, Joe Kennerson discusses the importance of utilizing quantitative and qualitative data to support the stability of your deposits and key pricing decisions and how your depositors impact how you manage your liquidity, and vice versa.

This webinar addresses:

  • Developing a deposit game plan to manage at-risk customers and promote effective pricing strategies
  • Determining the success of deposit product promotions
  • Implementing a more forward-looking liquidity management process
  • Finding the balance between retail and wholesale funding alternatives


Who should participate?

This session is designed for CEOs, presidents, CFOs, ALCO members and directors.



9:00 - 11:00 A.M. CST


Important Information

  • Only individuals registered may participate in the live program session.
  • Those registered will receive only ONE nonreproducable copy of the program materials.
  • Connection instructions and materials covered will be sent to each participant prior to the webcast no later than 2:00 p.m./CT on January 10.


Continuing Education Credit:

TBA Webcasts are not eligible for credit.


Program Fees

Live Version Only

TBA Members / Associate MembersNonmembers
Registration $250$500

Recorded Version Only

TBA Members / Associate MembersNonmembers
Registration $270$540

Both Live and Recorded Versions

TBA Members / Associate MembersNonmembers
Registration $360$720

TBA Contact

Debbie M. Brickles - dbrickles@TNBankers.org
IOM, Senior Vice President of Training & Development
Tennessee Bankers Association
211 Athens Way, Ste 100 • Nashville, TN 37228-1381
800/964-5525 or 615/244-4871 or www.TNBankers.org

Register for Preparing for the Great Unknown - How the Changing Economic Landscape Affects Deposit Sensitivities and Liquidity Levels

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