Tennessee Bankers

2016-2017 Senior Bank Marketing Director Series - Session 3 of 3

April 27: TBA Barrett Training Center, Nashville

Other Session Dates

September 7, 2016
January 10, 2017


How does your bank view its future? By having one of the most successful business men, Tom Black, who has spent 30 years developing products and services for banks and their customers facilitate this series, you will share in the opportunity to exchange ideas and learn best practices that will put your company ahead of the game when it comes to the most current strategies, tactics, and proven results for marketing your bank’s business.


Series Topics

  • Regulatory issues impacting the field of marketing
  • Branch transformations
  • Reaching Millennials
  • Non-bank competition
  • EMV debit card conversions
  • Retaining and growing your customer market base
  • Social media and compliance within the cyber world
  • Media branding and management
  • Market competition strategies
  • Business development and retention for both consumer and commercial business
  • Electronic marketing and customer marketing
  • Issues regarding both free, fee based, and interest rewards account options
  • Your most current industry “hot topics”



8:30 - Registration & Continental Breakfast
9:00 - Forum begins
Noon - Lunch
1:30 pm - Forum resumes
3:00 pm - Adjourn


Continuing Education Credit

CPE credits of 5.5 in the area of Specialized Knowledge and Application



No Online Registration for this Event - Contact Debbie Brickles
Early registration (includes all 3 sessions) - $989
After August 24, 2016 - $1,089


TBA Contact

Debbie M. Brickles - dbrickles@TNBankers.org
IOM, Senior Vice President of Education
Tennessee Bankers Association
211 Athens Way, Ste 100 • Nashville, TN 37228-1381
800/964-5525 or 615/244-4871 or www.TNBankers.org

Register for 2016-2017 Senior Bank Marketing Director Series - Session 3 of 3

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Special Needs: If you have a special need that may affect your participation in this program, or special dietary requests, please send TBA a statement detailing your needs at least 10 days before the program. We will contact you to discuss accommodations.

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