The Tennessee Bankers Association

Magazine Advertising - The Tennessee Banker

The Tennessee Banker Magazine is the official publication of the Tennessee Bankers Association. If you want your message to reach the top decision-makers within Tennessee's financial services community, there is no better way than advertising in The Tennessee Banker.

The Tennessee Banker magazine has been meeting the needs of the banking community in Tennessee since 1913. More than 2,650 subscribers receive The Tennessee Banker each month. It is read by bankers and other professionals on all corporate levels, from chief executive officers to principal stockholders to management trainees. It is the only magazine in the state published for the entire financial institutions community.

The purpose of The Tennessee Banker is to educate, inform, and guide its readers in the activities and projects of the state's banking community and the Tennessee Bankers Association. It strives to make readers aware of the many changes and trends taking place in the financial services industry, on both the state and national levels.

The magazine is mailed to every office of Tennessee's commercial banks, savings and loan institutions, and savings banks, as well as to TBA's associate members. Additional individual subscribers include industry directors and officers, Tennessee's federal congressional members, the governor, attorneys, accountants, financial institution regulators, and leaders in other industries. Throughout the year, The Tennessee Banker is distributed to persons attending the TBA Annual Meeting, education conferences, seminars, and the association's five banking schools.

Publisher: Tennessee Bankers Association
Editor: Bradley L. Barrett - bbarrett@TNBankers.org
Managing Editor/Advertising: Dianne W. Martin - dymartin@TNBankers.org
Graphic Design: Chris Craig - ccraig@TNBankers.org

211 Athens Way, Ste 100
Nashville, TN 37228-1381
(615)244-4871 or (800)964-5525
FAX: (615) 324-1983

Downloads

2008 Rate Card
2008 Media Kit
downloads are in PDF format

Media Kit Contents

Advertising Rates, Terms, Printing Specifications, and a sample magazine
Effective January 2008.

 

 


Commissions
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Recognized advertising agencies and associate members of the Tennessee Bankers Association receive a 15% discount on the basic space rate. The discount does not apply to color, special position, or tip-in charges.

Bills are payable upon receipt. After 30 days, agencies and associate members forfeit the discount. First-time advertisers must pre-pay by materials deadline.
Deadlines
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Contracts/insertion orders 1st of preceding month
Materials 10th of preceding month

A signed TBA contract must be on file before ad will run. Verbal instructions regarding advertising are treated as a tentative space reservation which will be cancelled if a written contract is not received by the 1st of the month preceding publication. If new copy is not received by the deadline, the publisher reserves the right to repeat the most recent insertion, and the advertiser agrees to pay for such insertions.
Special Positions
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Page 3, page 5 $65
Inside front cover, inside back cover $70
Outside back cover $80
All other requested positions add 10%

Special position charges are in addition to the appropriate space charge and are billed net; they are not commissionable. Cover positions require 4-color.
Makeup
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Advertising rates listed apply only to camera-ready advertising copy. Any changes or alterations earn a minimum $50 composition charge.
Cancellations
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Cancellation orders must be received in writing on or before the 10th of the month preceding publication, or advertising will run as scheduled.

Advertiser agrees to pay the regular ad rate. In the event a multiple-insertion contract under protected rates is shortened or cancelled for any reason, the advertiser will be short-rated to the rate earned and agrees to pay the short rate.
Black & White Space Rates
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Size 1X rate per issue 3X rate per issue 6X rate per issue 12X rate per issue
full $725.00 $700.00 $670.00 $645.00
2/3 $700.00 $675.00 $645.00 $620.00
1/2 $675.00 $650.00 $625.00 $595.00
1/3 $655.00 $630.00 $600.00 $575.00
1/4 $620.00 $590.00 $565.00 $540.00
1/6 $585.00 $560.00 $530.00 $505.00
minimum $545.00 $520.00 $495.00 $470.00

Agencies and associate members earn 15% commission/discount only if TBA receives payment within 30 days of invoice date. After 30 days, commission/discount is charged back.
Mechanical Requirements
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Binding: saddle-stitch
Trim size: 8 1/2 x 11 inches
Bleed size: 8 5/8 x 11 1/4 inches
Single column width: 3 1/2 inches
Column depth: 10 inches

Materials: Prefer to receive E-files for ads (ZIP, CD-ROM, E-mail) rather than film. Please include file in original application, all graphics, and fonts. PDF (minimum 300 resolution and 150-line screen) or EPS files are acceptable for all ads. All 4-color ads are to be supplied in CMYK format. If film is supplied, prefer 150-line halftone screen (200 maximum), offset negatives with right-reading image, emulsion side down. Files will be stored for 12 months following use. Additional charges apply if TBA generates film and/or color proofs or makes alterations.
Color / Bleed Charges
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Each additional standard PMS Color $340
4-color process (CYMK) $710
Special metallic ink quoted on request

Color charges are in addition to the appropriate space charge. Color is billed net; it is not commissionable. There is no extra charge for bleed.
Advertising Sizes

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Page Unit Width / Inches Depth / Inches
full page 7 1/2 10
2/3 7 6 1/2
2/3 4 1/2 10
1/2 7 5
1/2 4 1/2 7
1/3 7 3 1/2
1/3 4 1/2 5
1/3 2 1/8 10
1/4 7 2 1/2
1/4 4 1/2 3 1/2
1/4 2 1/8 7
1/6 7 1 3/4
1/6 2 1/8 5
1/6 4 1/2 2 1/2