The Tennessee Bankers Association

Magazine Advertising - The Tennessee Banker

The Tennessee Banker Magazine is the official publication of the Tennessee Bankers Association. If you want your message to reach the top decision-makers within Tennessee's financial services community, there is no better way than advertising in The Tennessee Banker.

The Tennessee Banker magazine has been meeting the needs of the banking community in Tennessee since 1913. More than 2,650 subscribers receive The Tennessee Banker each month. It is read by bankers and other professionals on all corporate levels, from chief executive officers to principal stockholders to management trainees. It is the only magazine in the state published for the entire financial institutions community.

The purpose of The Tennessee Banker is to educate, inform, and guide its readers in the activities and projects of the state's banking community and the Tennessee Bankers Association. It strives to make readers aware of the many changes and trends taking place in the financial services industry, on both the state and national levels.

The magazine is mailed to every office of Tennessee's commercial banks, savings and loan institutions, and savings banks, as well as to TBA's associate members. Additional individual subscribers include industry directors and officers, Tennessee's federal congressional members, the governor, attorneys, accountants, financial institution regulators, and leaders in other industries. Throughout the year, The Tennessee Banker is distributed to persons attending the TBA Annual Meeting, education conferences, seminars, and the association's five banking schools.

Publisher: Tennessee Bankers Association
Editor: Bradley L. Barrett - bbarrett@TNBankers.org
Managing Editor/Advertising: Dianne W. Martin -
dymartin@TNBankers.org
Graphic Design: Chris Craig -
ccraig@TNBankers.org

211 Athens Way, Ste 100
Nashville, TN 37228-1381
(615)244-4871 or (800)964-5525
FAX: (615) 324-1983

Downloads

2010 Ad Rates and Specs
2010 Media Kit
downloads are in PDF format

Media Kit Contents

Advertising Rates, Terms, Printing Specifications, and a sample magazine
Effective January 2010.

 

 


Commissions
> Download - Media Kit page 5

Recognized advertising agencies and associate members of the Tennessee Bankers Association receive a 15% discount on the basic space rate. The discount does not apply to color, special position, or tip-in charges. Bills are payable upon receipt.
Discount applies only if payment is received in the TBA office within 30 days of the invoice date. After 30 days, agencies and associate members forfeit the discount. First-time advertisers must pre-pay by materials deadline.



Deadlines
> Download - Media Kit page 5

Contracts/insertion orders....................1st of preceding month
Materials..........................................10th of preceding month
A signed TBA contract must be on file before ad will run. Verbal instructions regarding advertising are treated as a tentative space reservation which will be cancelled if a written contract is not received by the 1st of the month preceding publication. If new copy is not received by the deadline, the publisher reserves the right to repeat the most recent insertion, and the advertiser agrees to pay for such insertions.


Special Positions
> Download - Media Kit page 5

Page 3, page 5 $65
Inside front cover, inside back cover $70
Outside back cover $80
All other requested positions add 10%

These charges are in addition to the appropriate space charge and are billed net (not commissionable). Placement of all other advertising is at the discretion of the editorial staff. Special positions may be assigned by the editor for the purpose of layout only, but if requested are considered billable. Cover positions require 4-color.

Makeup
> Download - Media Kit page 5

Advertising rates listed apply only to camera-ready advertising copy. Any changes or alterations required earn a minimum $50 composition charge.

Cancellations
> Download - Media Kit page 5

Cancellation orders must be received in writing on or before the 10th of the month preceding publication, or advertising will run as scheduled. Advertiser agrees to pay the regular ad rate. In the event a multiple-insertion contract under protected rates is shortened or cancelled for any reason, the advertiser will be short-rated to the rate earned and agrees to pay the short rate.

Black & White Space Rates
> Download - Media Kit page 4

Size 1X rate per issue 3X rate per issue 6X rate per issue 12X rate per issue
full $745.00 $715.00 $680.00 $655.00
2/3 $720.00 $690.00 $655.00 $630.00
1/2 $695.00 $665.00 $635.00 $605.00
1/3 $675.00 $650.00 $620.00 $595.00
1/4 $645.00 $610.00 $585.00 $560.00
1/6 $610.00 $580.00 $550.00 $525.00
minimum $570.00 $540.00 $515.00 $490.00

Agencies and associate members earn 15% commission/discount only if TBA receives payment within 30 days of invoice date.  Commission/discount is forfeited and charged back if payment is not received within 30 days of invoice date.

Mechanical Requirements
> Download - Media Kit page 4

Binding.............................saddle-stitch
Trim size....................8 1/2 x 11 inches
Bleed size.............8 5/8 x 11 1/4 inches

Materials: E-files for ads (CD-ROM, E-mail) are required.  PDF or EPS files (minimum 300 resolution and 150-line screen) preferred for all ads.  All 4-color  ads are to be supplied in CMYK format. Contact us for instructions & extra charges regarding film rather than E-files.  Files will be stored for 12 months following use.  Additional charges apply if TBA generates color proofs or makes alterations.


Color / Bleed Charges
> Download - Media Kit page 4

Each additional standard PMS Color $350
4-color process (CYMK) $710
Special metallic ink quoted on request

Color charges are in addition to the appropriate space charge. Color is billed net; it is not commissionable. There is no extra charge for bleed.

Advertising Sizes

> Download - Media Kit page 4

Page Unit Width / Inches Depth / Inches
full page 7 1/2 10
2/3 7 6 1/2
2/3 4 1/2 10
1/2 7 5
1/2 4 1/2 7
1/3 7 3 1/2
1/3 4 1/2 5
1/3 2 1/8 10
1/4 7 2 1/2
1/4 4 1/2 3 1/2
1/4 2 1/8 7
1/6 7 1 3/4
1/6 2 1/8 5
1/6 4 1/2 2 1/2

 

2010 Editorial Calendar*
> Download - Media Kit page 3editorial calendar

January

• Credit Conference Preview
• The Southeastern School of Advanced Commercial Lending
• The Southeastern School of Consumer Credit
• Human Resources Conference Preview

February
• Young Bankers Division Leadership Convention Preview
• Teach Children to Save Day and Personal Economics Program
• Strategic Technology Conference Preview

March
• Annual Meeting news
• The Southeastern School of Commercial Lending preview


April
• Credit Conference Recap
• The Southeastern School of Banking preview

May
• Annual Meeting Issue - Overview of all TBA Annual Meeting activities
• Associate Member Directory – special insert
• The Southeastern School of Advanced Commercial LendingSM Graduates

June
• The Southeastern School of Consumer Credit graduates
• Strategic Technology Conference – recap
• Human Resources Conference – recap

July
• Young Bankers Division Leadership Convention report
• Personal Economics Program award winners
• Government Relations Committee DC Trip report
• Community Bank Directors Conference preview
• The Southeastern School of Commercial Lending graduates

August
• TBA Annual Meeting – report on new officers & directors; convention activities
• Interview with TBA’s new chairman
• Get Smart about Credit Day for Teens and Young Adults
• The Southeastern Institute for IRA Training preview

September
• TBA Independent Bankers Division Convention preview
• Bank Security & Risk Management Conference preview
• Trust & Wealth Management Conference preview

October
• TBA Independent Bankers Division Convention
• Get Smart about Credit Day
• The Southeastern School of Banking graduates

November
• Special Insert TBA Officers, Directors, & Committees

December
• Independent Bankers Division Convention Report
• Trust Committee Officers
• BankPac – Year-end Report

*All features are subject to change.

 
Closing Dates
> Download - Media Kit page 6 Closing dates

A signed TBA contract must be on file before ad will run. Verbal instructions regarding advertising are treated as a tentative space reservation which will be cancelled if a written contract is not received by the 1st of the month preceding publication. If new copy is not received by the deadline, the publisher reserves the right to repeat the most recent insertion, and the advertiser agrees to pay for such insertions.

Issue Publication Date Materials Closing
January 12/31/2009 12/10/2009
February 2/1/2010 1/11/2010
March 3/1/2010 2/10/2010
April 4/1/2010 3/10/2010
May 5/3/2010 4/9/2010
June 6/1/2010 5/10/2010
July 7/1/2010 6/10/2010
August 8/2/2010 7/9/2010
September 9/1/2010 8/10/2010
October 10/1/2010 9/10/2010
November 11/1/2010 10/11/2010
December 12/1/2010 11/10/2010